Tips for creating more interesting tweets for your Museum

Credits: James Richardson  January 2010

http://www.museummarketing.co.uk/2010/01/15/tips-for-creating-more-interesting-tweets-for-your-museum/

Tips for creating more interesting tweets for your Museum 1. Add pictures - 2. Fact of the day – 3. Link to your visitors video and pictures – 4. Ask a question – 5. Twitter as a historic figure – 6. Talk about what is going on behind the scenes – 7. Retweet - 8. Talk to people –

Lets face it, some Museums don’t use Twitter for much more then broadcasting events listings, and press releases about upcoming exhibition, but to attract a good following on Twitter, you need to create content that people really want to read.

Here are a few tips for creating more interesting tweets for your Museum:

1. Add pictures -

There are lots of ways of getting links to pictures in to your tweets, Twitpic pictured above is one of the most popular. You could post pictures of a new exhibition being built, an event or exhibition opening or even objects from your collection.

2. Fact of the day –

Did something relevant to your collection happen on this day in history? Do you have an interesting fact about a historic figure connected to your exhibitions which you could share with your followers? Why not have a fact of the day?

3. Link to your visitors video and pictures –

Have you found pictures posted on YouTube or Flickr by your visitors? If not have a look and you might be surprised how many you find. Could you link to a picture or video of the week?

4. Ask a question –

Ask you followers something, this could be for their opinion on something or it could be a weekly Museum quiz relating to your collections.

5. Twitter as a historic figure –

Got an exhibition connected to a historic figure? Can you get your curators to help you to write tweets as that individual, do you have a diary which you could tweet extracts from?

6. Talk about what is going on behind the scenes –

Museums are interesting places, and people are interested in what is going on behind the scenes, tell your followers about some of these experiences.

7. Retweet -

Has somebody said something nice about a visit to your Museum on Twitter? When they do, be sure to share that with the rest of your followers by retweeting their comment.

8. Talk to people –

Check daily for people talking about your Museum using the Twitter search facility, and answer peoples questions and contribute to these conversations.