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SEO for Metatags and Titles

Page history last edited by LiveGiving support 11 years, 3 months ago

Search engine optimization (SEO) for metatags, title, description, tags, categories...

Article based on a white paper of Brightcove Inc.

download here the pdf document

 


 

Screenshot from the LiveGiving platform for adding a new video:

 

Metadata

Metadata represents the defining characteristics of your

content. In its simplest form, it is data that describes other data. For video content, key metadata includes everything from the video name and description to relevant tags and duration. For your website, metadata can include title, H1 tag, meta description, and meta keyword tags in the underlying code of your Web pages.

 

Website Metadata Optimization

Let’s start with simple ways to improve your title, H1 tag,

meta description, and meta keyword tags. Although the

latter two are becoming less important, it is still a best

practice to optimize all of these elements on your site;

although easily overlooked when adding video to your

site, they remain critical to search engines. We will explore best practices for site architecture in a subsequent section

of this white paper. For now, regardless of your current

site architecture and video player format, here are a few

guidelines that are widely applicable to video optimization:

H1 Tags -

A title describing your video(s) with relevant

keywords should be included in an H1 tag on the page.

These headings help search engines to categorize the

content on that page and indicate its level of importance.

You can use H2 and H3 tags for other sub-section titles

on the page.

Meta Description Tag -

This tag is typically 2-3 sentences long and is different for every page. Include keywords describing any video content on the page. This is where it becomes very important to group related titles together to help boost the overall strength of a page.

Meta Keyword Tags -

Determine the 3-5 words that best describe the content on a particular page. Focus in on a key topic or category on each of your video pages.

 

Video Metadata Optimization

The metadata that you create for each of your video titles is the only visible information about your content that is available

to search engine spiders on your site. Here are a few tips to make the most of your video metadata:

The Basics -

Your video name, description, and tags should be surfaced in HTML outside of the player when possible. You should also make sure that this metadata is located in close proximity to the actual video on your page. Keep in mind that search engines have rules that content must be human-readable

to be indexed.

Video Name -

The naming convention of your video titles should clearly express the subject matter and its unique characteristics.

For instance, you would not want to name a video of a squirrel on water skis “Waterskiing at Lake Tahoe”; you would be missing the most identifiable aspect of that video.

Video Description -

This is your chance to describe the contents of the video. Be thorough and rich with your use of relevant keywords.

Video Tags -

Use as many tags as possible but ensure they are actually describing your video. You can display these near your video title and description or graphically in a tag cloud. Although not a widely proven SEO technique, tag clouds are a unique way of displaying relevant keywords and helping your users navigate your site.

Anchor Text -

Links on your site that drive users to your videos

should have descriptive anchor text. Try to steer clear of non-descriptive anchor text such as “Watch Now” and instead opt for “Watch the Waterskiing Squirrel Video!”

 

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